“We don’t want to we-we on our clients.”

This is a great statement of marketing advice presented by my good friend and interview coach during preparations for a project interview we had last week. While I am sure the visual here is not the best for those literal thinkers out there, the statement accurately describes the situation that often happens in my industry when attention is taken away from the client and directed back at self.

We are all quite proud of our accomplishments in life whether that be raising a family, marrying the right person, attending church, or in my company’s case, building a building. The real problem is that these accomplishments are not necessarily relevant to the people around us. We ‘we-we’ on our client when they really want to hear how all of our past experience applies to them.

There is a ‘we-we’ reference in Scripture which is a haunting foreshadow of judgment day.

Matthew 7:22
“Many will say to me on that day, ‘Lord, Lord, did we not prophesy in your name, and in your name drive out demons and perform many miracles?’ Then I will tell them plainly, ‘I never knew you. Away from me, you evildoers!’

Pondering this scripture over the weekend I was moved. Looking at my own life, I wondered if all of my actions were relevant to God. This haunting verse shows me that good works is not enough for salvation. It tells me that life relevancy is a derivative of true relationship with Christ.

God wants our lives to be relevant, and this relevance comes from relationship with him. You went to church and that’s great, but did you grow closer to God through the action? You donated to charity, but was your true motivation to reflect your pure love for your Creator?

The relational dynamic of the Christian Faith is what makes life so beautiful. We live in a world where people attempt to justify their belief in God through good works. If the good works are not motivated by love and the desire for relationship with Christ, it is just ‘we-we’.

Ephesians 2:8
For it is by grace you have been saved, through faith—and this not from yourselves, it is the gift of God— not by works, so that no one can boast.

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